SKILLS
Outstanding writer and content generator
Excels in visual and verbal storytelling
Capably curates and develops content for fundraising narratives
Effectively merges communications and development
Skilled in interviewing donors and stakeholders to support powerful narratives
Proficient with Google AdWords, Facebook Ads Manager, Facebook Insights, Google Analytics and other web analytics platforms
Proficient with MS Word, Excel, and PowerPoint
Proficient with Adobe Creative Suite
Comfortable with a variety of social media platforms — Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Reddit
Comfortable with Blogger, Weebly, WordPress, Squarespace for website construction and maintenance
Understanding of SEO and content distribution
DSLR photographer
Innovative, driven self-starter
Analytical, creative mindset with attention to detail
Strong commitment to high-quality work
Passionate reader, scientist, blogger, and crafter
AWARDS
- Oregon Newspaper Publisher’s Best Review Award recipient for restaurant reviews in the Willamette Collegian
PROJECTS
Writing and Content Consultant
FEBRUARY 2017 - PRESENT
- Responsible for editing, managing and curating website content and social media
Communications and Marketing
DECEMBER 2015 - PRESENT
- Helped take a startup from a paper-napkin concept to a growing community by establishing its voice via online content and promotional materials and assisting in brand development and site design
- Designs promotional and educational fliers (B2B, B2C), print advertisements and banners, as well as Facebook ads and online marketing collateral
Blogmaster and Blogger
AUGUST 2015 - PRESENT
Built and now manage Sonoma Land Trust's Mountains + Molehills blog, a collaborative effort with the stewardship team to provide engaging, rich stories for our community
CCLT Conservation Horizons Program
APRIL 2016 - PRESENT
- Participated in diversity & inclusion training that led to Sonoma Land Trust’s first day camp for bilingual children and diversity training for all staff
EXPERIENCE
Content and Brand Voice Strategist
DECEMBER 2015 - PRESENT
- Creates short- and long-form content from interviews, research, and other forms of information gathering
- Leverages and posts content on a variety of platforms to increase exposure
- Edits and publish information provided by community members, partners, staff members, and other sources.
- Co-owns social media management and engages with peers in the online space.
- Gathers, produces, and curates image content through photography, members, and directories.
- Helps make design and style decisions.
- Actively focuses on content and market strategy.
Communications & Marketing Coordinator
Seattle Audubon — Seattle, WA
JUNE 2017 - PRESENT
- Develops an organization-wide marketing and communications plan including strategy, goals, budget, and tactics
- Develops, implements, and evaluates a media relations strategy, seeking high-level placements in print, broadcast, and online media
- Oversees social media messaging
- Designs marketing and promotions
Coordinates website, eNewsletter, blogs, and quarterly newsletter
Communications Consultant
Sonoma Land Trust — Seattle, WA
JUNE 2017 - PRESENT
Continues duties at Sonoma Land Trust, including producing eNews, managing blog and social media presence, and writing
Communications Coordinator
Sonoma Land Trust — Santa Rosa, CA
JUNE 2015 - JUNE 2017
- Writes stories for SLT print publications
- Builds online presence via website, social media, and other online communications, while supporting publication production, media relations and community outreach
- Coordinates production of monthly eNews
- Edits outgoing communications to ensure adhesion to organizational voice and brand
- Delivers content via Facebook, Twitter, LinkedIn, Instagram, and other online channels
- Designs and implements marketing and promotional campaigns
- Generates publicity for the land trust by writing press releases as well as designing ads, brochures, and print collateral
- Cultivates relationships with media, partners, and stakeholders • Established an Instagram presence and blog
- Produces communications materials for internal use — presentations, style guides, etc.
- Collaborates with diverse departments, including operations, stewardship, acquisitions and development
Laboratory Technician
Fred Hutch — Seattle, WA
OCTOBER 2014 - JUNE 2015
- Designed and performed immunological experiments with murine models
- Responsible for lab upkeep — restocking, ordering lab equipment
- Designed and wrote protocols and procedures
Staff Writer
Willamette Collegian — Salem, OR
AUGUST 2013 - MAY 2014
- Generated press and publicity for local eateries
- Composed articles and edited front-page features and format
- Responsible for scouting and reviewing local restaurants
- Worked with editors and stakeholders to produce the best possible timely publication
- Served as own photographer and designed own graphic elements
- Ran a personal food blog concurrently with article
EDUCATION
B.A., Biology, Minor in Environmental Science
AUGUST 2010 - MAY 2014